Have you dreamed so big that you can get overwhelmed?

When so many ideas are available, it can be hard to begin. This is the story of Tenth, a Generation Z new entrepreneur from South-East Asia, passionate about protecting the environment. It has been a rewarding experience to co-create with Tenth’s startup, from ideas towards a business model and a sustainable solution, driving innovation against plastic waste in Thailand.

Later edit: Is a great joy to find out that Tenth’s startup was among the winning startups in the pitching competition, for which we worked together.

She is the kind of person who you would assume that doesn’t need a coach. She is exceptionally knowledgeable and with high self-awareness. You might assume that she doesn’t need help, nevertheless, she has chosen to continuously invest in her personal and professional growth.

Diana says in our interview:

I strongly believe that for me to believe in myself, I need to see people believing in my potential and you surely delivered on that. Second, there were these points that I mentioned above, I had concrete results either in HR, financing or negotiating agreements.

Believing in Diana’s potential, meant for me to also have a curious and challenging mindset, raising thought-provoking questions and challenging assumptions, while creating a safe space for Diana to navigate business challenges and opportunities.