#9 The Fresh Outlook: Articles and insights for founders and teams
Monthly Newsletter
In this edition:
🚨 Greenwashing Alert: Decoding Sustainability Claims in Fashion
Fashion is notorious for its environmental impact, yet brands often tout their "sustainable" practices. This article dives unveils the recent Zalando case, where greenwashing accusations led to the removal of misleading sustainability icons. But Zalando isn't alone - H&M, L'Oréal, and Stella McCartney have faced similar scrutiny.
In this article, I ask thought-provoking questions that interrogate the concept of "sustainability" and explore how consumers' choices, companies' practices, and regulators' policies can contribute to a more sustainable future, even within the startup ecosystem.
Read more: Greenwashing Under the Microscope: Zalando and the Rise of Sustainable Scrutiny
An invitation to explore more of my authored articles and opportunities, inspired by my work with founders and teams:
Thoughts on Creativity, Overqualification, and Self-Efficacy
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