In my work with founders and teams, I am often asked how to scale innovations globally. Free trade agreements (FTAs), international agreements that aim to eliminate or reduce trade barriers between two or more countries, offer a powerful solution.
FTAs are an important tool for scaling European innovations worldwide. By reducing trade barriers, FTAs make it easier for European businesses to export their innovative products and services to other markets.
In my work with innovators, I've seen firsthand the power of scaling innovations beyond domestic markets. Free Trade Agreements (FTAs) present a compelling opportunity to achieve this, but they often come with complexities that can deter businesses. That's why I find it beneficial to work with innovators, exploring the specific provisions of FTAs relevant to their industry. Together, we can identify potential benefits, such as tariff reductions and streamlined regulations, while also strategizing how to mitigate risks like increased competition or navigating unfamiliar intellectual property laws. By proactively addressing these elements, innovators can make informed decisions and confidently leverage FTAs for global expansion.
Here are some specific examples of how FTAs can help to scale European innovations:
Biotech Innovations: The EU-Vietnam FTA has facilitated the expansion of European biotechnology firms specializing in sustainable agriculture and green pharmaceuticals into the Vietnamese market.
Renewable Energy Technology: FTAs with South American nations have enabled European solar and wind energy companies to access new markets and promote the adoption of clean energy solutions on a global scale.
Access to Government Procurement: Within the recently finalized EU-New Zealand Free Trade Agreement, European businesses now have greater access to bid on public procurement contracts in New Zealand, expanding opportunities in areas like infrastructure and technology services.
Additionally, this article offers other specific examples of how FTAs can help to scale European innovations, along with the websites links for official documentation about Free Trade Agreements (FTAs). This documentation can be used by European businesses to analyze scaling opportunities in over 70 countries worldwide, or by businesses from those countries to analyze scaling within Europe.
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